Problem and Solution/Products and Services

The best way for you to get your audience interested in your products and services is to describe a problem that your target market faces. Once potential investors understand the problem, they will want to hear about your company's solutions.

Problem and Solution Tips
  • Use a single real-life example. This specificity will save you time and help your audience understand the problem
  • Quantify! Unless the problem has a cost or opportunity associated, there is no market, no matter how painful the problem is
  • Illustrate one solution. Restrain yourself from talking about every product your company offers
  • Anticipate your audience's objections and address them. The audience will be thinking of those objections while you are talking