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Problem and Solution/Products and Services
The best way for you to get your audience interested in your products and services is to describe a problem that your target market faces. Once potential investors understand the problem, they will want to hear about your company's solutions.
|Problem and Solution Tips|
- Use a single real-life example. This specificity will save you time and help your audience understand the problem
- Quantify! Unless the problem has a cost or opportunity associated, there is no market, no matter how painful the problem is
- Illustrate one solution. Restrain yourself from talking about every product your company offers
- Anticipate your audience's objections and address them. The audience will be thinking of those objections while you are talking