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Your pitch will begin with an opening--your first opportunity to hook an audience. Investors will decide within the first 30 seconds whether or not you are credible and whether or not they will keep listening. It is critical that you communicate a well-reasoned, clearly articulated business proposition--tell your audience how you're going to make money.
|Pitch Opening Tips|
- Focus on what would interest an investor (i.e., returns) rather than what would interest a customer
- Be bold and grab their attention
- State your value proposition right up front
- Use everyday, ordinary language--NOT JARGON