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The key to success is recognizing who is out there and positioning yourself so that you have a defensible competitive advantage. From the moment you start speaking, talk about your competitive advantage. Don't wait until your competitive landscape slide to start addressing the competition. Allude to it in your opening, and then describe the problem and solution, illustrating your differentiation. Further detail the highlights of your offering when you get to your competitive landscape slide.
- Broadly describe the existing competition and include your channel partners, potential competitors and collaborators, and substitute products
- Identify barriers to entry that will keep others from duplicating your solution. What do you have that is proprietary?
- "We don't have competition" is not an option. No Competition = No Market
- If you use a 4-quadrant description, the axes you lay out should already be familiar to your audience
- Tell the audience which competitors could become future partners or collaborators and why